Fashion is a creative and innovative business. While designers have always been inspired by people, their experiences, and even their trips, the creation of fashion collections also depends on advances in science and technology.
Indeed, technology is everywhere – from the fabrics used to the marketing strategies deployed. And as it becomes more adept and evolved, the fashion industry is creating numerous new prospects for improvement. From a product’s conception to production and marketing, digitalization has permeated the majority of industrial divisions.
The fashion and technology industries are creating hybrid products.
The collaborations resulting from merging digital and fashion expertise produce a new sort of product that straddles the two sectors. Last year, Levi’s and Google’s Advanced Technology and Products department launched cooperation on a jacket for urban cyclists.
The technology in the fabric’s weave syncs with the wearer’s phone or gadget, allowing them to control the music, and volume, answer and prevent calls, and access navigation data.
It aimed to conceal the jacket’s technological aspect, making technology stylish and wearable. The relationship has great potential for expanding with Levi’s commuter market and into other fashion sectors, including formalwear, luxury, and sportswear.
One of the issues with tech wearables in the past was that they were not something people wanted to wear daily. To truly incorporate these things into the public market, they must be less visible and more trendy.
Fitbit, a well-known fitness monitoring gear, has collaborated with fashion designers such as Tory Burch, The Public School, and Vera Wang to produce more fashion-forward bands that make fitness trackers something consumers want to wear every day.
The incorporation of technology into athletic apparel makes a great deal of sense. With fitness monitoring technologies, such as detecting heart rate, distance, and respiration rate, the wearer may now get exercise recommendations.
Ralph Lauren has introduced a training shirt with silver thread woven into the fabric and sensors that convey information such as respiration rate, heart rate, movement, their relationship, and how to optimize your activity.
David Lauren, senior vice president of Ralph Lauren, stated that the technology might be integrated into polos, suits, and even infant apparel.
3D Printing in Fashion
The proliferation of 3D printing in the fashion sector is no longer astonishing. The primary benefit of 3D printing in the fashion industry is its availability and accessibility to the general population and, consequently, its market accessibility.
3D printing helps specialists to surpass all design limitations since it allows them to make the most implausible concepts a reality. 3D printing makes it possible to mix diverse elements into a single fabric, such as a water-resistant textile with a flexible one, etc. The creator’s creativity determines the options available.
Customization of clothing is another significant trend to keep in mind. 3D printing enables manufacturers to produce clothing tailored to consumers’ specific body types, sizes, heights, etc.